Budweiser / Budvar campaign illustrations - Shields

2014 | Client: Kaspen/Jung von Matt, a.s. | Budějovický Budvar, n.p.

A distinctive campaign for a national brand - the brewery. The 2D visual part was based on four illustrations that appeared on advertising media, cars, citylights... The idea is a shield - a defender who protects the brand from attempts to buy it, move it, replace quality raw materials with inferior ones, or reduce the time needed for production. Each shield is therefore composed of characteristic elements that belong to the theme. The illustrations were created over a period of about two months.